Eisenhower Matrix

The Urgent-Important Matrix

A simple mind tool, also known as the Eisenhower Matrix, for quick decision making 

This tools is a simple 2×2 matrix ideally suited to daily decision making of unplanned tasks. Tasks that just popup, or are part of a flood of things than need to be done.

“What is important is seldom urgent, and what is urgent is seldom important.” 

Dwight D. Eisenhower

The premise is simple

A task can be prioritised (and a decision made) based on it’s Urgency and Importance. This forms a 2×2 matrix, with each quadrant detailing how to act.

If the issue at hand is . . .

  1. Urgent and Important – DO it immediately
  2. Important, but Not Urgent – PLAN to do later
  3. Urgent, but Not Important – DELEGATE to someone else
  4. Not Urgent, and Not Important – ELIMINATE it
Eisenhower Matrix

This tool helps prioritise tasks that are not typically part of an Action Plan (which is a more controlled set of actions), but could be used in times when you Action Plan needs to be re-shuffled. 

This tool is more suited to Personal Productivity, as it helps you address the Urgency/Importance of tasks there-and-then.


The matrix in digital form 

For Evernote fans, you can use a template provided by Evernote : see  >> here <<

And for those of you who just prefer apps to handwriting, well, there’s an app for that. Check out and signup for the free Eisenhower App from Rowanclifford.io – see more below.

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Note Template: Eisenhower Matrix

Click Preview and Save to open the note template, then click Save to Evernote to add the template to your own Evernote account. You can copy, rename, and edit the note in your account. Eisenhowe...

Eisenhower App - RowanClifford.io

A tool for improving productivity by helping you prioritize better.

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I want to introduce you to a new free tool I've been developing over the past few months behind the scenes... It's called the Eisenhower Matrix App and I think it's pretty damn cool (even if I do say so myself). If you're not too familiar with the Eisenhower method, or the inner workings of using the [...]

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